MK Cosmetics Pakistan


 The cosmetic industry in Pakistan has seen significant growth and changes over the years. There has been an exponential surge in the use of cosmetic products in the country, leading to high spending on personal-care products [1]. Consumers' preferences have shifted towards organic cosmetics due to their health and environmental benefits [2]. Additionally, there is a growing interest in door-to-door selling as a distribution channel for cosmetic brands, offering convenience and privacy to consumers [3]. Botox therapy has also gained popularity as a non-surgical cosmetic treatment, with many female students in Karachi being aware of its effectiveness [4]. Furthermore, Pakistani consumers have a favorable image of internationally manufactured cosmetics products, particularly those from more developed countries like France [5]. These findings provide valuable insights for stakeholders in the cosmetic industry, highlighting the need for awareness about the harmful effects of certain cosmetic products, the importance of promoting organic cosmetics, and the potential for expanding distribution channels and product offerings.

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