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ou might think that cosmetics were only invented in the last 100 years. Actually, they have been around almost just about as long as human beings have existed.
Men and cosmetics. A story on its own. And a short one too. This may be the assumption. The number of men who use cosmetics regularly has increased enormously in recent years. Do you still remember those times when machos and tough guys, at least in movies and television, were the ones that called the shots? Schimanski, Rocky & Co. didn't need cosmetics to make a difference, let alone look better, did they? Natural, tough, sometimes a bit rugged. That was enough for them. Maybe pampering themselves or even using make-up simply wasn’t "masculine" enough. Nobody wanted to talk about it. So, let’s lay it on the line now. The situation today is completely different.
History books show that from the very beginning, cosmetics were important for both men and women. Not only were cosmetics used to nourish, they were also decorative. Men used to really put on make-up.
What does cosmetics actually mean?
The word "cosmetics" comes from the ancient Greek "kosmētikos". "Kosmos" essentially means "order", "ornament", "decorate". The current legal definition of a cosmetic is clearly defined in the EU Cosmetics Regulation ((EC) No. 1223/2009). Substances can only be designated as cosmetics when they are intended to come into external contact with the human body (skin, nails, hair),
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